Channel Force is a services and software company focused on fixing underperforming partner models and “Dark Funnel” attribution gaps that impact revenue performance.
Our Structured Performance Partnering™ model transforms partner programs into predictable, data-driven revenue systems. We help organizations achieve 2× revenue growth and an average 81% sales efficiency improvement, while reducing program costs. Our offerings include: consulting, fractional services, training and the MP3-OS Platform to help leaders deliver results.
Even the best drivers need a world-class mechanic. We can supercharge your partner program with 300hp of additional performance. Let’s explore what Channel Force can do for you.
Improve productivity by 81%! Our Planning IQ module defines the sales metrics, timeframes, activities, and actions required creating a clear roadmap for success. By aligning territory and partner revenue goals with the resources and actions needed, AI Analytics ensures nothing is left to chance scoring plans and recommending actions to ensure performance. Think of structured performance partnering™ as a GPS system providing precise direction, visibility, and accountability at every step, so sellers consistently exceed their numbers.


Today’s partner sellers need structure, strategy, and ongoing support to improve engagement, conversion, and close rates by 10%-40%. Our Production IQ AI-suite is redefining sales enablement by packaging strategy, enablement, AI-tools, and execution into an easy to use playbooks. Our Playbook's are reinforced with just-in-time learning, video content, and AI-driven product & sales support. Our enablement organizes, educates, and equips partner sellers with the process, knowledge, and support to create new opportunities and convert them into revenue fast.
Today’s business environment runs on data and increasingly, on AI-driven insights. Nearly every corporate decision depends on Key Performance Indicators (KPIs) that reflect business health. However, the real advantage comes from turning raw metrics into actionable recommendations. Capturing, analyzing, and applying this intelligence is essential to effective management and achieving exceptional results.The
Performance IQ solves your attribution issue collecting partner seller execution data (attribution) and applies AI analytics to surface trends, highlight risks, and deliver recommendations. The result is a dynamic dashboard that empowers leaders to proactively manage channel performance, optimize resources, and accelerate revenue outcomes.

If you are a busy sales professional associated with partner sales and want to explore new ideas or reinforce your current channel sales knowledge, "The Channel Minute" is the blog for you. See latest posts below:
To learn more about our MP3 process Channel Force offers two books "Channel Force" and our latest publication "The Partner-Powered Revenue Revolution". Click the Buy Now Button to learn more!
