Structured Performance Partnering™

Delivers Revenue Growth

Reduces Program Expense

Improves Engagement Rates 

Improves Sales Productivity 

Solves Execution Visibility & Attribution

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About Channel Force

Channel Force is a services and software company focused on fixing underperforming partner models and “Dark Funnel” attribution gaps that impact revenue performance.

Our Structured Performance Partnering™
model transforms partner programs into predictable, data-driven revenue systems. We help organizations achieve 2× revenue growth and an average 81% sales efficiency improvement, while reducing program costs. Our offerings include: consulting, fractional services, training and the MP3-OS Platform to help leaders deliver results.

Even the best drivers need a world-class mechanic. We can supercharge your partner program with 300hp of additional performance. Let’s explore what Channel Force can do for you.

Our Clients Achieve:

Up to
2
x
Increase
Revenue Growth
8
x
Increase
New Engagements
100
%
Increase
Active Sellers
100
%
Increase
Execution Visibility

What Makes Us Different

Next-Gen GTM Architecture
Next-Generation Tools
Revenue Creation Focus
Best in Class Partnerships
Self-funded Projects (10X ROI)
Scalable & Repeatable Performance
Top Industry Talent & Expertise
Simplified Partner Management
Process Innovation leadership
Active Seller Creation

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Our MP3-OS Platform Delivers:

Metrics-Based Revenue Planning

Improve productivity by 81%! Our Planning IQ module defines the sales metrics, timeframes, activities, and actions required creating a clear roadmap for success. By aligning territory and partner revenue goals with the resources and actions needed, AI Analytics ensures nothing is left to chance scoring plans and recommending actions to ensure performance. Think of structured performance partnering™ as a GPS system providing precise direction, visibility, and accountability at every step, so sellers consistently exceed their numbers.

AI-Sales Enablement & Execution  

Today’s partner sellers need structure, strategy, and ongoing support to improve engagement, conversion, and close rates by 10%-40%. Our Production IQ AI-suite is redefining sales enablement by packaging strategy, enablement, AI-tools, and execution into an easy to use playbooks. Our Playbook's are reinforced with just-in-time learning, video content, and AI-driven product & sales support. Our enablement organizes, educates, and equips partner sellers with the process, knowledge, and support to create new opportunities and convert them into revenue fast.

Strategy Execution Intelligence

Today’s business environment runs on data and increasingly, on AI-driven insights. Nearly every corporate decision depends on Key Performance Indicators (KPIs) that reflect business health. However,  the real advantage comes from turning raw metrics into actionable recommendations. Capturing, analyzing, and applying this intelligence is essential to effective management and achieving exceptional results.The

Performance IQ solves your attribution issue collecting partner seller execution data (attribution) and applies AI analytics to surface trends, highlight risks, and deliver recommendations. The result is a dynamic dashboard that empowers leaders to proactively manage channel performance, optimize resources, and accelerate revenue outcomes.

Experience an AI-Driven Automated Buyers Journey

Let's Go!
“Driving through the Revenue Playbook program has helped our partner team at Field Effect drive more precision behind our partner sales plays and partner engagement structures. It has been great working with Craig”
Toby Nangle
Global Director Partnerships Field Effect
“The RevenuePlaybook program has been a true eye-opener for me personally. The curriculum is deeply impactful and unique in what it delivers. Craig’s been a great coach!”
J-F Poirier
Director Strategic Partnerships, VidCruiter
"We have adopted the Partnerships 3.0 methodology at Brinqa. The model has really helped us organize, educate and equip partners to sell and is a real differentiator for us. Great Experience!"
Jake Jastrow
Global Channel Lead, Brinqa
“Loved my experience working with Channel Force! We built a great Channel Sales Strategy, Sales Play and Strategy Enablement Plan together. Every Channel Organization should explore the Channel Force Model.”
Cory Johnican
VP Global Channels & Alliances Vector Solutions
"Structuring sales performance, measuring active sellers, and collecting actionable strategy execution data is where the channel is headed. Channel Force is delivering on this today."
Gary Levy
SVP Global Channels & Alliances Alvaria

Our Books

To learn more about our MP3 process Channel Force offers two books "Channel Force" and our latest publication "The Partner-Powered Revenue Revolution". Click the Buy Now Button to learn more!