Structured Performance Partnering:

Scales channel revenue performance!


Art


Intruiging


Challenging

Scales channel revenue performance!

Scales channel revenue performance!


Art


Intruiging


Challenging

Dramatically improves Channel ROI!

Scales channel revenue performance!


Art


Intruiging


Challenging

From passive partners to active sellers!

Scales channel revenue performance!


Art


Intruiging


Challenging

Simplifies Partner Performance Management!

Scales channel revenue performance!


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Intruiging


Challenging

Leverages innovative technologies!

Scales channel revenue performance!


Art


Intruiging


Challenging

Scales channel revenue performance!

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Planning, Production, Performance Intel  
Engagements

About Channel Force

Channel Force helps accelerate scalable, attributable partner-sourced revenue growth.

Combining the industry’s first "Active Seller" methodology (MP3) with a RevOps platform (MP3-OS) turns partner-sourced revenue into a structured system of planning, production, and performance management. Our AI supported Structured Performance Model boosts efficiency and lowers costs, streamlining workflows across both direct sales and indirect sales channels.

If your struggling with an underperforming sales or partnering model, Channel Force transforms sales potential into predictable performance!

Our Clients Achieve:

Up to
2
x
Increase
Revenue Growth
8
x
Increase
New Engagements
100
%
Increase
Active Sellers
100
%
Increase
Execution Visibility

What Makes Us Different

Next-Gen GTM Architecture
Next-Generation Tools
Revenue Creation Focus
Best in Class Partnerships
Self-funded Projects (10X ROI)
Scalable & Repeatable Performance
Top Industry Talent & Expertise
Simplified Partner Management
Process Innovation leadership
Active Seller Creation

Schedule a free assessment to benchmark your potential results

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Structured Performance Partnering Fixes:

Revenue Planning

Defining the metrics, timeframes, activities, and actions required  creating a clear roadmap for success. By aligning Territory and partner revenue goals with the resources and actions needed, MP3 ensures nothing is left to chance. Think of structured performance partnering as a GPS system providing precise direction, visibility, and accountability at every step so sellers not only stay on course but consistently exceed their numbers.

Sales Enablement & Execution  

Today’s partner sellers need structure, strategy, and ongoing support. Channel Force is redefining sales enablement by packaging strategy, enablement, and execution into an easy to use playbooks. Our Playbook's are reinforced with just-in-time learning, video content, and AI-driven support avatars. The MP3 methodology organizes, educates, and equips partner sellers with the process, knowledge and support needed to create new opportunities and convert them into revenue fast.

Partner Performance Intelligence

Today’s business environment runs on data and increasingly, on AI-driven insight. Nearly every corporate decision depends on Key Performance Indicators (KPIs) that reflect business health, but the real advantage comes from turning raw metrics into actionable recommendations. Capturing, analyzing, and applying this intelligence is essential to effective management and achieving exceptional results.The

The MP3-OS Performance IQ Toolset collects partner seller execution data (attribution) and applies AI analytics to surface trends, highlight risks, and deliver recommendations. The result is a dynamic dashboard that empowers leaders to proactively manage channel performance, optimize resources, and accelerate revenue outcomes.

Experience an AI-Driven Automated Buyers Journey

Let's Go!
“Driving through the Revenue Playbook program has helped our partner team at Field Effect drive more precision behind our partner sales plays and partner engagement structures. It has been great working with Craig”
Toby Nangle
Global Director Partnerships Field Effect
“The RevenuePlaybook program has been a true eye-opener for me personally. The curriculum is deeply impactful and unique in what it delivers. Craig’s been a great coach!”
J-F Poirier
Director Strategic Partnerships, VidCruiter
"We have adopted the Partnerships 3.0 methodology at Brinqa. The model has really helped us organize, educate and equip partners to sell and is a real differentiator for us. Great Experience!"
Jake Jastrow
Global Channel Lead, Brinqa
“Loved my experience working with Channel Force! We built a great Channel Sales Strategy, Sales Play and Strategy Enablement Plan together. Every Channel Organization should explore the Channel Force Model.”
Cory Johnican
VP Global Channels & Alliances Vector Solutions
"Structuring sales performance, measuring active sellers, and collecting actionable strategy execution data is where the channel is headed. Channel Force is delivering on this today."
Gary Levy
SVP Global Channels & Alliances Alvaria

Our Books

To learn more about our MP3 process Channel Force offers two books "Channel Force" and our latest publication "The Partner-Powered Revenue Revolution". Click the Buy Now Button to learn more!