MP3-OS Partner-Sourced Revenue Model:

Scales channel revenue performance!


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Intruiging


Challenging

Scales channel revenue performance!

Scales channel revenue performance!


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Intruiging


Challenging

Dramatically improves Channel ROI!

Scales channel revenue performance!


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Intruiging


Challenging

From passive partners to active sellers!

Scales channel revenue performance!


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Intruiging


Challenging

Simplifies Partner Performance Management!

Scales channel revenue performance!


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Intruiging


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Leverages innovative technologies!

Scales channel revenue performance!


Art


Intruiging


Challenging

Scales channel revenue performance!

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About Channel Force

Channel Force helps accelerate scalable, attributable partner-sourced revenue growth.

Combining the industry’s first "Active Seller" methodology (MP3) with a ChannelOps platform (MP3-OS) turns partner-sourced revenue into a structured system of planning, production, and performance management. Our AI supported Structured Performance Model boosts efficiency and lowers costs, streamlining workflows across both direct sales and indirect channels.

If your struggling with an underperforming sales or partnering model, Channel Force transforms sales potential into predictable performance!

MP3-OS Clients Achieve:

Up to
2
x
Increase
Revenue Growth
8
x
Increase
New Engagements
100
%
Increase
Active Sellers
100
%
Increase
Execution Visibility

What Makes Us Different

Next-Gen GTM Architecture
Next-Generation Tools
Revenue Creation Focus
Best in Class Partnerships
Self-funded Projects (10X ROI)
Scalable & Repeatable Performance
Top Industry Talent & Expertise
Simplified Partner Management
Process Innovation leadership
Active Seller Creation

Schedule a free assessment to benchmark your potential results

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Our Unique Structured Performance Tools & Process

AI & Digital Selling Solutions

We integrate next-generation technologies such as agentic AI, intelligent buyer journeys, automation tools, and PRMs into our indirect sales operations model. By leveraging technology to power our MP3-OS platform and methodology, we deliver stronger results, lower costs, and greater process efficiency. Backed by a suite of purpose-built tools and best-of-breed partnerships, Channel Force helps modernize and simplify your GTM tech stack.

Enablement and Playbook's

Today’s partner sellers need structure, strategy, and ongoing support. Channel Force is redefining sales enablement by packaging strategy, enablement, and execution into an easy to use playbooks. Our Playbook's are reinforced with just-in-time learning, video content, and AI-driven support avatars. The MP3 methodology organizes, educates, and equips partner sellers with the process, knowledge and support needed to create new opportunities and convert them into revenue fast.

MP3-OS Platform

Today's business environment runs on data! Nearly every corporate decision is based on Key Performance Indicators (KPIs) designed to reflect the health of the business. Capturing actionable data is essential for effective management and required to achieve exceptional results.  

The MP3-OS Planning & Performance IQ Toolset builds revenue roadmaps and collects partner seller strategy execution data, providing a dashboard of actionable information to better manage the performance of the channel.

Experience an AI-Driven Automated Buyers Journey

Let's Go!
“Driving through the Revenue Playbook program has helped our partner team at Field Effect drive more precision behind our partner sales plays and partner engagement structures. It has been great working with Craig”
Toby Nangle
Global Director Partnerships Field Effect
“The RevenuePlaybook program has been a true eye-opener for me personally. The curriculum is deeply impactful and unique in what it delivers. Craig’s been a great coach!”
J-F Poirier
Director Strategic Partnerships, VidCruiter
"We have adopted the Partnerships 3.0 methodology at Brinqa. The model has really helped us organize, educate and equip partners to sell and is a real differentiator for us. Great Experience!"
Jake Jastrow
Global Channel Lead, Brinqa
“Loved my experience working with Channel Force! We built a great Channel Sales Strategy, Sales Play and Strategy Enablement Plan together. Every Channel Organization should explore the Channel Force Model.”
Cory Johnican
VP Global Channels & Alliances Vector Solutions
"Structuring sales performance, measuring active sellers, and collecting actionable strategy execution data is where the channel is headed. Channel Force is delivering on this today."
Gary Levy
SVP Global Channels & Alliances Alvaria

Our Books

To learn more about our MP3 process Channel Force offers two books "Channel Force" and our latest publication "The Partner-Powered Revenue Revolution". Click the Buy Now Button to learn more!